Following on from the BBC’s Big Night In and the #EveryDayCounts campaign, we are working with CharityComms to celebrate and highlight the vital and amazing work that all charities do around the UK.

We are asking you and your organisation to join in and showcase the way you support and improve lives using the hashtag #NeverMoreNeeded in your social media posts.


Why are we doing this?

The charity sector has never been more in the public eye and we want to use this momentum to raise the public profile of the invaluable work charities do and why the public must continue to support it.


When are we doing this?

Using the hashtag from Thursday 23rd March, in the build-up and during the BBC’s Big Night In. We are also asking you to continue to use it in the following weeks to sustain the sector’s profile.

Other key dates:


What do I need to do?

Tell your story of why your organisation and charities are #NeverMoreNeeded

Please use pictures if you have them or the #NeverMoreNeeded graphic – Download Here.

Or use #NeverMoreNeeded in your existing social comms.

Tone of voice: upbeat, emotive, engaging, and urgent.

The above is to be used as a guide, it is not mandatory to use all channels – but is encouraged to do so to maximise reach of the campaign.

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