Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, website blogs, and social media posts) that stimulate interest in a brand or organisation's products or services.

Come along to this webinar to find out more information about:

• What content marketing is
• How can we implement content marketing effectively?
• How can content marketing inform other aspects of your digital marketing approach?

The session is being delivered by Jo Webber on behalf of Consortium: Jo is a former Google (London office) full-stack digital marketing and sales professional with 15+ years experience, currently on furlough. She has experience at start-up, top blue-chip and agency level. She is a former g3 Magazine editor (back on the cusp of discovering digital in 2005) and currently sits on the committee for the GWN+ Women's Network.

This webinar takes place: Tuesday 2nd June 12:30-13:30